In August 2017, Google decided to relax its notoriously hard stance on iGaming by removing restrictions for operators and developers in Western Europe — mainly the U.K., France and Ireland. Finally, organizations operating within these territories were able to directly market their Android apps to target users in the Play store (and take advantage of the business development opportunities this brought), and mobile gamers on the Android platform could get their hands on the same exciting iGaming apps that iOS …
