Make the Most of Social Media

Utilize this powerful tool in a right way

If you want to unleash the full potential of social media, this is the right time as it has been adding millions of users every month.

In Egypt, Facebook has dethroned a dictator and Twitter has reported the final moments of planet’smost notorious terrorist. Obama’s victory itself predicted with his social networking supporters, as they outperform McCain by nearly four times.

Social media has been growing leaps and bounds every day, with Facebook having more than750 million users, Twitter with 100 million user and don’t underestimate the much-expected Google Plus. If you have a business and a plan for something to do with this dynamic network, this is the time for execution. Let us see how to achieve success with it.

If you have a business, you should have a good website for branding and there is no other way for this. This “good website” must have a social media representation. If it is a blog it should have buttons like “like” and “tweet” and they help to drive traffic to your to site. At almost zero advertising cost, you can get a volume of quality visitors.

For other businesses, you should have a Facebook page, which should give regular updates for those “like” this. It provides a brand identity for your business. Google recently announced algorithm change also allows for increased visibility and SERP Ranking based on Social Media interaction.

The one important thing I have to tell here is don’t get overactive with social networking sites. It means you are spamming. It will heavily damage your brand reputation, which would be hard to build again. So don’t get too excited about this and do your social media work in a smart way. You know what the current trend in the internet world is and relate your promotional ideas to it. People will certainly love your work, appreciate it and you will get rewarded for it.

On the whole it is very much important to include social media as SMM becomes more and more integral to company performance, revenue and recognition.

2 comments On Make the Most of Social Media

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